Employee referrals tips, ideas and Zao product updates

2016 Onrec Online Recruitment Awards Finalist

Onrec 2016We are very happy to announce that Zao has yet again been nominated as a finalist for Onrec’s Online Recruitment Awards. Zao was nominated in the following three categories for the 2016 awards:

  1. The Best Online Candidate Experience
  2. Best Use of Mobile
  3. Innovative Use of Social Media in the Recruitment Process

Over the last year, Zao has continued to help organisations manage, automate and gamify their employee referral programs. Zao understands the importance of engaging employees in referrals, which remain the best source of hire in terms of quality and longevity on the job. There have been a number of recent advances at Zao regarding mobile, candidate experience and social media and we are thrilled to have been recongnised for our efforts.

Read More »

Different Reward Types and Ideas for Employee Referrals

Vacation to Thailand I have yet to meet someone who doesn’t like being rewarded for their hard work and constant effort. However when it comes to reward preference, this tends to vary from person to person. Whether employees are driven by financial rewards, the reward of social recognition or acting out of pure benevolence, these motivating factors are what effect your employees’ participation in your organization’s referral program. Read More »

Employee Referral Program Branding Ideas

Employee referral program brandingImplementing a successful employee referral program can be very difficult without a positive brand value. Branding is an imperative method that determines where the program will be in the future. Effective program branding helps an organization to increase its referral hires and reinforces employee participation by reminding them of the benefits of getting involved.

Here are several employee referral program branding ideas:

1. Give It An Identity

One of the best ways to excite employees about referrals is by giving the program a name, a theme, or a slogan. A unique and catchy name or slogan gives your company’s program an exclusive identity that constantly reminds employees of the reasons to refer. It should catch the attention of employees and generate recall whenever displayed.

Boost employee interest by using names such as:

  • “Company Name” Refer-A-Friend Program
  • We’re looking for a Great Talent like You
  • Refer & Relate
  • Bring Your Buddy
  • Build the Team
  • Spread the Love
  • Gift the “Company Name” Life

Read More »

St. Patrick’s Day Employee Referrals

Don’t rely on just luck this St. Patrick’s day to boost your employee referrals! St. Paddy’s Day is here again and today everyone wears greens from head to toe, drinks green beer at the pubs, and eats corned beef sandwiches. But that’s not all that can happen on this this fun holiday.

Here are 3 ways that you can maximize your company’s potential to support referrals and increase employee engagement during this week’s holiday: Read More »

Marketing your Employee Referral Program

Marketing your Employee Referral ProgramIt’s game on for employees throughout the world! In today’s fast paced society, employees are seeking to make quick, easy, and convenient referrals. It is imperative for employee referral programs to effectively market their company’s beneficial qualities in order to be successful. A favorable method that many big businesses use to motivate employees and market their program is to create healthy competition using Gamification.


Here are some examples of how companies use Gamification: Read More »

What’s the ROI on your Employee Referral program?

woman calculatorCan you put a dollar amount on love? No, but you can do that for your referral program. It is not surprising that referral programs have been used successfully for decades since they have proven themselves to be highly effective. While it’s most common for employers to only consider cost-per-hire, it is also very important to acknowledge the impact post implementation. While most firms do not measure the economic impact of other factors, those that do can easily prove that ERPs produce very meaningful ROIs. According to ERE’s Dr. Sullivan, candidates sourced via referral are much more likely to meet job requirement expectations, meet minimum standards of productivity faster, perform better long-term on the job, accept offers more often, and, not less importantly, turn-over less often.

Additionally, by asking employees to think of the best people they have worked with or know to be qualified for specific positions, firms can expose themselves to great, qualified people who are not actively looking for a job, and while doing so, strengthen their employer branding!

Want to find out your Referral ROI?
In order to help you find out your Referral ROI, we put together an ROI calculator. In order to use it, research your budget over the past year to come up with the following numbers:

  • Total number of hires (a year)
  • Percentage of hires from agencies, referrals, and job boards or other sources (together make up 100%)
  • Direct cost of a job board hire, referral hire, and agency hire (in $)
Fill out my online form.

Why employee referrals aren’t just about employees

Image courtesy of Rawich / FreeDigitalPhotos.net

Image: Rawich / FreeDigitalPhotos.net

Yes, you need employees for great referrals, but it doesn’t end there! In order to maintain a successful referral program over the long term, there are a few critical tasks that you need to take care of on an ongoing basis.

Check out our list of what you need to do in order to maintain a successful employee referral program:

1. Daily: Follow up. Review your referral applicants daily (they are the highest quality candidates after all). It’s important to make referral applicants a priority, so reviewing them should be high on your to do list. Read More »

Zao Announced as an Onrec 2015 Finalist in Four Categories

Onrec 2015 Finalist

We are very happy to announce that Zao has been nominated as a finalist for Onrec’s 2015 Online Recruitment Awards for the following four categories:

  1. Technical Innovation
  2. Best Use of Mobile
  3. Innovative Use of Social Media in the Recruitment Process
  4. Best Corporate Use of Online Recruitment

Read More »

IHRIM: Employee Referral Program Best Practices for 2015

ihrim logoThere’s a reason why employee referrals are named the # 1 source of hire year after year. By now, you’re probably aware of the benefits provided by employee referral programs, and why they are the best source of hire. Referrals are the highest quality hires and they perform best on the job compared to all other sources. To top it off, referrals have the highest retention rate after 1 year of employment.

Read More »

HR Grapevine: Employee Referral Program Trends for 2015

As 2015 is quickly approaching and companies are well on the way to planning their recruitment budget for the New Year, what’s up and coming for employee referral programs?  We know one thing that won’t change, and that’s the fact that employee referrals will remain the number one source of hire. After all, referral hires generate 25 percent more profit and are 20 percent less likely to quit their jobs.

Here are some trends for employee referrals that will give your company referral program a boost:

Read More »